Share this post

User Experience

Recently I’ve been able to speak to some great people and so many people I’m talking to want to become a UX Designer as they see how beneficial it is. According to linkedin it will be one of the most desired roles in 2017 and especially over the next 3 years as demand is high but supply is low.

As a result many people are coming into UX Design and I think this is great as there are some amazing, creative, intelligent people ready to help design the next Uber, Netflix or AirBnB.

A UX Designer sits at the intersection of Business, marketing, technology and creative so it will be appealing to many. But before you jump into anything you want to make sure you have the right motive and passion or you won’t be happy and can waste money or recruitment for businesses along the way.

That being said…

Please do yourself a favour and don’t become a UX Designer if the following are your primary reasons to become one:

 

You see yourself as just designing the product but don’t understand business…

I’ve met multiple designers who focus so much on the end product but forget to take in context the goals of the business. As a UX designer it’s your role to combine the business goals and the users needs for the benefit of both. One is not mutually exclusive and both are important for the product to be successful. The more a designer knows business the better that designer will be at finding the right features that achieve the business goals and meet the needs of the users.

 

You just want to design great apps…

When it comes to designing great products as a UX Designer your role is much bigger than a beautiful interface. You’ll need to truly understand how to research the true users of the businesses product and find out their wants and desires. Although it is important to create something beautiful, a great experience comes by truly understanding who you are designing for. The more you know the better the design. If you are not a person that has the patience or even wants to gain the skills to effectively and efficiently research users needs then you will truly struggle as a UX Designer.

 

You like to wing it and don’t like a process..

although it may seem cool to show how you can create a design from scratch that looks great, as a UX Designer there needs to be a clear logic and rationale of how you get to your designs. This logic needs to be rooted in truly understanding the business and the user goals and then drawing insights from that research. You want to make sure that your team and stakeholders can follow what your doing with ease.

You want to make it so easy for everyone to digest and the better you become at communicating your ideas the more effective you are.  The best way I have found to do this is through using a clear defined process.

 

You want to do testing once it’s live…

In this day and age it’s unwise to launch a product into the marketplace without adequate testing with real people. User testing allows you to see if the assumptions you made were correct and also will help you find areas of improvement and even areas of innovation. Getting the product you’re designing in front of real people is key to the success or failure of the product when it is launched into the market place.

When looking at targeted issues running surveys and question-response tests can be effective. When it comes to testing your on-site user experience, or specific user journeys, the only way is to sit down with someone and watch them as they use the product and see when they have problems along each journey. Now with multiple  online user testing services you can now do user testing online also.

 

You want to launch the product and then move on…

There is no such thing as a finished product because you will always need to iterate the design based upon user insights. That being said a UX Designer’s role is never complete and will always be needed to improve on what is live. As the business goals are always the North Star to reach the UX Designer aligns the user’s goals along the way to make sure that the success of the business is constantly achieved.

 

 

 

Related Posts

How Deliveroo Had 100,000% Average Revenue Growth Over 4 Years.

Deleted

  Since Deliveroo started in 2013 it’s now on track to becoming the fastest growing tech company in Europe according to the financial times. The company’s revenue grow incredibly in 2016 from £18 million to £129 million this was