Improve Customer Experience with UX Investments that Increase ROI
74% of businesses believe user experience is key for improving sales. Have you thought about how UX Design can boost your business profits?
WHAT IS USER EXPERIENCE AND WHY IS IT IMPORTANT TO MY BUSINESS?
User experience (UX) is a complex discipline that endeavours to improve all the interactions an individual has with your brand. This includes all touch-points across your your website, apps, marketing campaigns, social accounts and support channels. In an increasingly competitive landscape, UX is important tool to help you catch and retain consumer attention.
According to a report by Magnetic North (registration required) poor customer experience costs UK brands £234bn a year and 92% of consumers have had a poor customer experience – one-third of these people will abandon a purchase because they couldn’t find the information they needed.
Improving Customer Loyalty
Retention rate is especially important for ecommerce sites. UX practitioners track customer interactions, determine customer satisfaction ratings, gather usability scores, and collect other relevant data to identify ways to improve their interaction.
To increase conversions, UX practitioners thoroughly investigate how to improve the customer journey and usability that directly impacts sales. Some of the key areas to focus on are ease of use, simplification of critical paths and designing compelling calls to action.
Good UX design is the result of comprehensive user research, information architecture design, wireframing, prototyping, and user testing. Deeply considering the needs of end users in advance minimises expensive post-launch oversights and redesigns.
MOVE AHEAD OF THE COMPETITION
Today, UX Design is widely considered a staple of any business strategy.
In fact, 89% of consumers purchased from a competitor following a poor customer experience.
At PIXELOUTE we can provide you with an UX strategy of your own, so you can keep up with — and ideally, move ahead of your competition to stay competitive within your industry.
How We Can Help
We conduct extensive qualitative and quantitative research, enabling all stakeholders to fully understand the business objectives, market and target customers, plus the overall goals, constraints and expectations of the project.
We sift through the findings from our research to produce actionable and shareable insights into the needs and motivations of the defined personas, enabling the project to maintain a clear focus on the target audience.
We work with you to agree the overall strategy for the intended experience, establishing the definition and set of principles that will be used to inform the design and development process.
Design and Prototyping
We apply all the constraints and insights from our research against the business and technical requirements in order to create journey maps, wireframes, visual mockups and interactive prototypes.
What Our Customers Say
The assistance and support we received was excellent. The advice, details and communications Pixeloute provided was given in a manner that the inexperienced members of the team could easily understand. Pixeloute was brilliant and gave more help than we thought we needed!
We loved the UX workshops where we wire-framed the screens for our app together as a team. The whole team were overwhelmed by the quality of work and it goes without saying that we will definitely engage Laith for future projects. Pixeloute does more than deliver solutions and adds value by educating the team on UX best practices.
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Book Your Free 30min Strategy Call
WARNING: Before you guarantee your free strategy session you should understand that this is just for individuals genuine about setting up their business for success long term. We'll do the brunt of the work, however to genuinely get your business figures soaring we require your responsibility and commitment. In case you're not prepared for that kindly don't waste our time. So go ahead and take the first step towards getting building a marketing strategy that will increase your leads and sales by booking your FREE 30-Minute Growth Strategy Call Today.